SportsWatch was an exciting new startup entering the collegiate sports market. My team and I worked in a phased approach to create the brand components and a fully responsive website. First, a complete information architecture was developed to deliver the best user experience in the industry. Second, I designed a new attractive interface that appealed to a wide demographic of passionate students and alumni alike. The user-driven portal allowed for publishers and members to easily upload original content on a daily basis. We took full advantage of all social media marketing features and tactics to grow the site organically while monitoring the exponential growth of the membership accounts well into six figures. As is the case with many startups, the company was bought out and shut down as we entered the second phase of the project.

Project Roles:

  • Art Direction
  • User Experience Strategy
  • User Interface Design
  • Front-End Development
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Lo-Fidelity Wireframes

IA Wireframes
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User Interface Kit

UI Kit Image

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